Growing your business – Basic PR strategies (part 3 of 5)

Posted by admin on June 17, 2010

Today I’m going to touch on the importance of community involvement when it comes to good public relations. It’s important to realize here that “community” means a lot of different things to a lot of different people. Depending on the scope of your business or service, you may want to define your community as the […]

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Growing your business – Basic PR strategies (part 2 of 5)

Posted by admin on June 12, 2010

In part one of “growing your business” we discussed the importance of understanding and communicating with the media. In this section we’ll explore networking as a method of improving your public relations. Networking is a valuable skill and one that every business owner should work on perfecting. In fact, most business owners do work on […]

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Growing your business – Basic PR strategies (part 1 of 5)

Posted by Ray on June 10, 2010

Public Relations is one of the most important things you can focus on in your business. The good part about PR is that, as I said in my last article, it does not necessarily require the services of a PR agent or firm; you can do it yourself and even train others to do it […]

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Public Relations and the importance of Clarity

Posted by Ray on June 8, 2010

Although a certain degree of focus and attention should always be paid to marketing, too many business owners spend too little time on establishing good PR. Marketing is a powerful tool that, used properly, attracts potential clients and raises brand awareness. However, marketing is a paid tool where the message is entirely controlled by you […]

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