Growing your business – Basic PR strategies (part 3 of 3)

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Today I’m going to touch on the importance of community involvement when it comes to good public relations. It’s important to realize here that “community” means a lot of different things to a lot of different people. Depending on the scope of your business or service, you may want to define your community as the local area, the whole district, …

Growing your business – Basic PR strategies (part 2 of 3)

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In part one of “growing your business” we discussed the importance of understanding and communicating with the media. In this section we’ll explore networking as a method of improving your public relations. Networking is a valuable skill and one that every business owner should work on perfecting. In fact, most business owners do work on their networking (in clubs, associations, …

Public Relations and the importance of Clarity

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Although a certain degree of focus and attention should always be paid to marketing, too many business owners spend too little time on establishing good PR. Marketing is a powerful tool that, used properly, attracts potential clients and raises brand awareness. However, marketing is a paid tool where the message is entirely controlled by you and, believe it or not, …